Experience

Selected projects:

• Development and implementation of strategic corporate planning

• Development of comprehensive brand identities, including international re-launches

• Transformation of marketing and communications functions

• Thought Leadership initiatives with renowned partners

• Digitalisation of marketing, CRM, and communications systems

• Design of company-wide change and values programmes

• Introduction of modern Business Development models

These projects were consistently set in the context of transformation — today complemented by the strategic integration of AI.